Privacy Policy

The data controller for personal information collected through this website is Eltroven, a nutritional guidance practice registered and operating in the United Kingdom.

Registered address: 27 Lexington Street, W1F 9AN London, United Kingdom
Email: [email protected]
Telephone: +44 20 3852 7461

This policy applies to all personal data collected via eltroven.info, including data submitted through contact forms, cookies, and standard server log entries.

Eltroven collects personal data only when voluntarily provided or when automatically generated by standard web server operations. Categories of data collected include:

• Contact form data: name, email address, and the content of any message submitted via the enquiry form on contact.php.
• Server log data: IP address, browser type, operating system, referring URL, pages visited, and timestamps. This data is retained for security and analytics purposes and is not linked to individual identities.
• Cookie data: functional, analytical, and preference cookies placed on your device. Full details are provided in the Cookie Policy available at cookie-policy.php.

Eltroven does not collect sensitive personal data as defined under UK GDPR, including information relating to health conditions, financial details, or identity documentation.

Data collected through this website is used for the following purposes, each with a corresponding lawful basis under UK GDPR:

• Responding to enquiries — name and email address submitted via contact form are used solely to respond to the enquiry. Lawful basis: legitimate interests.
• Site improvement and security — server log data is used to identify technical issues and monitor for misuse. Lawful basis: legitimate interests.
• Analytics — aggregated, anonymised usage data is reviewed to understand how visitors navigate the site. Lawful basis: consent (where a consent-based cookie preference has been recorded).

Eltroven products are nutritional food-supplements registered with the applicable local regulatory authority under food-supplement classification. Products meet compositional and labelling requirements for nutritional supplement categories.

Eltroven does not use personal data for automated decision-making, profiling, or direct marketing without explicit consent.

All personal data is stored on servers located within the United Kingdom or the European Economic Area. Eltroven does not transfer personal data to countries outside these regions without appropriate safeguards in place.

Retention periods by data type:

• Contact form submissions: retained for up to 24 months from date of receipt, then permanently deleted.
• Server logs: retained for a rolling 90-day window for security purposes.
• Cookie consent records: retained for the duration of the consent period (typically 12 months), then reset.

Data is stored using access-controlled systems. No personal data is retained beyond the periods stated above unless a legal obligation requires extended retention.

Eltroven does not sell, rent, or trade personal data to third parties. Data may be shared with third-party service providers acting as data processors on our behalf, including:

• Web hosting providers (for server infrastructure and log storage)
• Analytics service providers (for aggregated, anonymised site usage data)
• Email routing services (for routing contact form responses)

All third-party processors are bound by data processing agreements and are required to handle personal data in accordance with UK GDPR. Eltroven remains the data controller in all such arrangements.

Data may also be disclosed where required by law or in response to a valid request from a regulatory authority.

Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you hold the following rights with respect to your personal data:

• Right of access: you may request a copy of all personal data Eltroven holds about you.
• Right to rectification: you may request correction of inaccurate or incomplete data.
• Right to erasure: you may request deletion of your personal data where no legitimate basis for retention exists.
• Right to restrict processing: you may request that processing of your data be restricted under certain conditions.
• Right to data portability: where processing is based on consent or contract, you may request your data in a structured, machine-readable format.
• Right to object: you may object to processing based on legitimate interests.
• Right to withdraw consent: where processing relies on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of the above rights, contact Eltroven at [email protected]. Requests will be acknowledged within five working days and fulfilled within one calendar month. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

This website uses cookies to maintain site functionality, record user preferences, and analyse aggregate visit patterns. Cookies are small text files placed on your device by your browser when you visit this site.

A cookie consent banner is displayed on first visit. You may accept all cookies, accept only partial functional cookies, or accept functional cookies only. Your preference is stored and will be respected on subsequent visits until the consent period expires or you reset your preferences.

Full details of which cookies are set, their purpose, duration, and provider are provided in the Cookie Policy. You may update your cookie preferences at any time via the Cookie Settings link in the site footer.

All data protection enquiries, subject access requests, and complaints should be directed to:

This Privacy Policy was last reviewed in January 2026. Eltroven reserves the right to update this policy at any time. Material changes will be noted by revision of the "Last updated" date at the top of this page. Continued use of this site following a policy update constitutes acceptance of the revised terms.